Users will soon have a updated setting that allows them to lessen the quantity of artificial intelligence-produced content appearing in their feeds. This step comes as the company disclosed that it now features more than 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the coming weeks before a global rollout. This advancement coincides with a increase in AI content, fueled by new AI video creators.
AI Content on Other Platforms
Recent reports that nearly 10% of the most rapidly expanding content creators on a competing service exclusively feature clips produced artificially. A significant portion of this content is classified as “AI slop”, a phrase for poor-quality, mass-produced content that is frequently nonsensical or surreal.
Our research shows that many people like content created using AI tools, from computer-generated images to science explainers, and we want to give people the power to increase or decrease of that, based on their own choices,” said a spokesperson.
Scale of AI Content
The service announced that there are now 1.3 billion videos on its network tagged as AI-generated. In total, over 100 million media items are added to the platform every day, making AI content a relatively small portion of its total content library.
User Control Features
Viewers will be able to reduce or increase the volume of AI-generated videos they watch by opening the topic control option in the platform and selecting the AI content topic. Further subjects that can already be controlled under the tool include current affairs, fashion, aesthetics, and dance.
Content Labeling and Policies
TikTok’s rules oblige users to label lifelike AI-generated content, and it prohibits dangerous deepfakes of well-known individuals or crisis events. Any realistic artificial content that is unmarked can be removed under its terms of service.
Furthermore, the app will henceforth attach an artificially created label to content produced via its built-in AI features, or detected by an cross-platform project for recognizing content made by AI. This action is intended to help prevent users from trying to bypass the labeling process.
Responsible AI Funding
TikTok is also establishing a $2 million AI literacy fund for specialists and organizations to produce informative material about responsible artificial intelligence. This program will benefit educational bodies specializing in training programming and robotics.
Content Safety Approach
The platform has justified its content review process, following discussion over plans to lay off hundreds of safety staff in the United Kingdom. It is expected to eliminate a significant number of roles in its user protection division in London, with labor groups and digital protection specialists raising concerns that staff are being displaced by machine-led review.
A company official explained that staff-based oversight would remain essential, but automated tools can shield workers by eliminating the most distressing content before it is viewed by humans. TikTok reported a notable drop in explicit and harmful content seen by human moderators over the previous year due to reliance on its automated systems.
“We think that it’s essential to combine staff and AI to ensure user safety,” the official commented. “We’ll have staff as part of that process, but we also think it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is why a significant AI assistance is proving valuable process content quickly.”
